“The Facebook and Pinterest Ad Playbook for Explosive Ecommerce Growth With Jason Smith”

Jason Smith

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.

Here’s a glimpse of what you’ll learn:

[2:36] Jason Smith shares the range of e-commerce products his agency has helped scale across multiple industries
[5:13] Why Pinterest is an overlooked platform and how it drove surprising results for a DIY truck bumper brand
[9:28] Jason explains how Furry Freshness achieved 6.4x lift in conversions through a Meta-verified case study
[13:29] How Spotlight Social conducts onboarding and creative testing for top-performing social ad campaigns
[15:36] Jason outlines the full-funnel ad strategy used to target audiences at different buying stages
[19:36] Why rolling out all ad assets at once hurts performance and how proper A/B testing improves results
[27:05] How bundle offers increase repeat purchases and the surprising data behind their effectiveness

In this episode…

Breaking through the noise in today’s ecommerce landscape takes more than just running ads on Meta. With rising competition and changing consumer behavior, smart brands are looking beyond the obvious to find scalable, cost-effective platforms. So where should e-commerce companies focus their efforts to maximize ad performance and revenue growth?

According to Jason Smith, a seasoned digital advertising strategist with deep experience scaling e-commerce brands, the answer lies in a full-funnel strategy paired with smart platform diversification. He highlights how Pinterest, often overlooked, became a surprisingly powerful channel for blue-collar audiences and niche products. By leveraging rigorous A/B testing, tailored messaging at each funnel stage, and platform-specific creatives, Jason’s team helped clients like Furry Freshness generate a 6.4x lift in conversions — results that were third-party verified by Meta. He emphasizes that success comes not from flashy tactics, but from disciplined execution, creative testing, and data-backed decision-making.

In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Dr. Jeremy Weisz of Rise25 to talk about building full-funnel ad strategies that drive explosive e-commerce growth. Jason shares why Pinterest is outperforming expectations, how to test and scale creatives effectively, and what most brands get wrong with Meta ads. Jason also provides insights on bundling products to increase lifetime customer value.

Resources mentioned in this episode

Quotable Moments

“If you’ve got a great product and people want to buy it, we can help you.”
“Pinterest is kind of a silent sleeper. There’s not a ton of brands on Pinterest right now.”
“You can’t just turn it all on and hope Facebook will, you know, figure it out.”
“It’s always the freaking image that you’re like, you didn’t even notice, right?”
“We do a top, middle, and bottom of funnel approach where top of the funnel is prospecting.”

Action Steps

Segment your ad funnel into top, middle, and bottom stages: Tailoring messaging to each audience group increases relevance and significantly boosts conversion rates across your campaigns.
Use A/B testing to evaluate creatives systematically: Testing ads in controlled phases reveals top performers and prevents wasted budget on underperforming content.
Diversify platforms beyond Meta, including Pinterest: Expanding to underutilized channels unlocks new audiences and reduces overdependence on one platform’s algorithm.
Optimize budgets based on product pricing: Matching ad spend with product value ensures realistic expectations and more accurate return on ad spend projections.
Prioritize image-based ads even without video: High-quality static creatives can perform just as well as video, making campaigns easier and faster to launch.

Sponsor for this episode

Spotlight Social Advertising is a results-driven digital marketing agency that helps businesses scale with powerful Facebook and Instagram advertising. Their expert team crafts highly targeted campaigns that attract the right audience, boost engagement, and drive real conversions.

Whether you’re a startup looking to build brand awareness or an established company aiming for higher ROI, Spotlight leverages data-backed strategies to maximize every ad dollar.

Ready to grow your business with expert social media advertising? Contact Spotlight Social Advertising today to get started.