30. Why Is MER A Better KPI Than ROAS For Your Business?
ROAS measures individual campaigns, not business success—it’s like judging the health of a crop by just one plant. In this episode of The Truth About Social Ads, Jason Smith dives deep [...]
29. Should You Be Using Advantage+ Creative To Enhance Your Ad Experience
Don't be fooled by the numbers—just because others are turning on features doesn’t mean they're seeing better results. In today's episode of "The Truth About Social Ads," host Jason Smith dives [...]
28. Should You Send Traffic To Your Website and Shop or Just Your Website
Your ad strategy should be tailored to your specific business needs and goals. In today's episode of "The Truth About Social Ads," host Jason Smith dives into a crucial aspect of [...]
27. Meta AI is Changing How They Show You Ads
Stay ahead of the curve as we reveal the AI-driven evolution reshaping Facebook and Instagram ads. In this episode of "The Truth About Social Ads," host Jason Smith dives deep into [...]
26. Why it Took so Long to Record Another Episode
Reviving the conversation on social ads: tackling post-iOS challenges and the complexities of digital campaigns. In this episode of "The Truth About Social Ads," host Jason Smith is excited to relaunch [...]
1. I Want to Tell You Things About Facebook Ads that No One Else is Telling You
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