“Eliminating Chaos and Saving Time Through AI Efficiency With Greg Butler”

Greg Butler

Greg Butler is the Founder of Growth-OS, an AI-powered plug‑and‑play business operating system designed to help founder-led coaching and course-creation businesses scale without added complexity. He helps install strategy, structure, and systems so marketing, sales, fulfillment, and backend operations can run smoothly without overreliance on the founder. Greg has over 15 years of experience helping online coaches and course creators streamline and scale their operations.

Here’s a glimpse of what you’ll learn:

[2:58] Greg Butler reflects on the dysfunction he observed in coaching and consulting businesses
[7:05] Why Growth-OS was created to streamline operations and give business owners visibility into what’s broken
[9:47] Greg explains how most people misuse AI as “Super Google” instead of applying it to real business problems
[13:57] The client onboarding process and digital assessment that generates efficiency scores across sales, marketing, and operations
[23:43] How Growth-OS delivers 90-day roadmaps and empowers teams with AI tools without replacing people

In this episode…

Running a business often means juggling countless tools, processes, and tasks that don’t always work well together. Over time, this creates inefficiencies that drain both time and money. What if there were a smarter way to eliminate the chaos and simplify operations using AI?

According to Greg Butler, a marketing expert with more than a decade of experience helping businesses scale, teams can apply AI far beyond surface-level tasks to uncover inefficiencies and streamline operations. He highlights that most companies misuse AI as a quick-answer tool rather than leveraging it to solve real structural issues. By designing systems that assess efficiency across sales, marketing, and operations, businesses can save hours of work each week and significantly cut costs. Greg emphasizes that the true value of AI is not in replacing people, but in empowering teams with actionable insights and sustainable growth strategies.

In this episode of Truth About Social Ads, host Jason Smith sits down with Greg Butler, Founder of Growth-OS, to discuss eliminating chaos and saving time through AI efficiency. They explore why disconnected tools cause dysfunction, how Growth-OS creates tailored 90-day action plans, and the role of AI in boosting visibility across teams. Greg also shares how businesses can save money while strengthening team performance.

Resources Mentioned in this episode

Quotable Moments

“Like in these businesses that have a high profit margin, high scalability, but massive dysfunction, how could you use AI to streamline that process?”
“Nobody’s an expert in AI because it changes every day; so there’s no time to become an expert.”
“At the end of the day, all we’re trying to do is automate and scale the things that we’ve done for clients, but just using AI to do it.”
“If your business is dysfunctional, putting AI into your business is just going to make it more dysfunctional faster.”
“It’s not about getting rid of people, it’s about giving your team the tools and the resources they need.”

Action Steps

Streamline business tools and systems: Reducing reliance on multiple disconnected platforms prevents inefficiencies, confusion, and costly delays in decision-making.
Use AI to uncover inefficiencies: Applying AI to assess workflows highlights hidden bottlenecks and helps leaders save both time and money.
Develop clear efficiency metrics: Tracking time saved and money retained gives business owners concrete data to prioritize improvements and measure progress.
Create tailored 90-day action plans: Structured roadmaps provide clarity, helping teams implement changes step by step without overwhelming them.
Empower teams with AI-driven recommendations: Equipping staff with actionable insights strengthens performance and prevents AI from being seen as a replacement.

Sponsor for this episode

Spotlight Social Advertising is a results-driven digital marketing agency that helps businesses scale with powerful Facebook and Instagram advertising. Their expert team crafts highly targeted campaigns that attract the right audience, boost engagement, and drive real conversions.

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