I Hear This Question All The Time, “What’s A Good Cost Per Lead?”

What's a good cost per lead for Facebook ads?
Listen to "9: What’s a Good Cost Per Lead?" on Spreaker.

Hi Today I’m discussing a question I get asked multiple times every day. What is a good cost per lead? There’s not an easy answer and if you’re getting a quick number from someone that doesn’t know your business, you can’t trust it.

In today’s episode, I talk about the data and numbers that businesses should use to think about what a realistic cost per lead should be for them. Today we take a deep dive into the specifics of what a cost per lead should look like and the variables that you need to think about for your business.

After looking at your price point and margins, you also need to look at your lead conversion rate – do you want cheap leads that aren’t going to convert? There’s definitely a payoff of spending more on quality leads. If you’ve ever had questions about your cost per lead, this is an episode you won’t want to miss.


  • First question – What is your final price point?
  • Leads that are going to convert
  • Ecommerce and digital products will have different CPL
  • Build trust from the beginning – strong copy – not click-bait
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